F1 ACADEMY ANNOUNCES ITS FIRST BEAUTY BRAND PARTNERSHIP WITH CHARLOTTE TILBURY
Charlotte Tilbury has today been announced as the first beauty brand and the first female-founded brand to be an official partner of F1 ACADEMY 2024.
Susie Wolff MBE and Charlotte Tilbury MBE celebrate their landmark partnership at the Charlotte Tilbury Magic Office in London.
This world-first partnership will bring to life Charlotte Tilbury and F1 ACADEMY’s shared purpose to empower the next generation of women. Throughout the 2024 season, Charlotte Tilbury will use its global platform to showcase F1 ACADEMY’s fifteen incredible female drivers, helping them build their careers and shining a light on their achievements and talent, while educating young girls on the opportunities available to them within Formula 1.
18-year-old Lola Lovinfosse will be driving the ‘Charlotte Tilbury operated by Rodin Motorsport’ car. Its livery, helmet, and racing suit will feature Charlotte Tilbury signature night crimson and rose gold colourways, emblazoned with the iconic Charlotte Tilbury Hot Lips icon and Charlotte’s empowerment mantra ‘Makeup Your Destiny!’.
Lola Lovinfosse began racing karts in 2018 and has since raced in Spanish Formula 4 in 2021 and 2022.
Susie Wolff MBE, Managing Director of F1 ACADEMY, founded the racing championship in 2023 to develop and prepare female drivers to progress to higher levels of competition. Wolff said, “We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.”
In its 47-year history, there have only been 5 female racing drivers to compete in a Formula 1 Grand Prix. With women representing 40% of the Formula 1 fan base, Susie Wolff and the Charlotte Tilbury are opening up the traditionally male-dominated sport to young women on and off the track.
Charlotte Tilbury MBE said she is “standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1.” She continued to say, “Motorsport has a huge female following, and the drivers of F1 ACADEMY are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers.”
The first F1 ACADEMY race takes place on 9th March in Jeddah, Saudi Arabia, a street circuit known for its high-speed corners and idyllic views of the coast. Follow along live to see the ‘Charlotte Tilbury operated by Rodin Motorsport’ car in action.